Commerce in the 2010s was marked by the growth of the DTC darlings such as Allbirds, Warby Parker, Casper, and more. What we learned from that era was the brands that prevailed were those with hyper-strong, almost fanatical, communities that helped supercharge the brand’s growth. Think Glossier and Barry's - brands that sell more than products. They build movements by leveraging the power of their community. At Strobe, we believe community-owned and co-created brands are the future, especiall...

Commerce in the 2010s was marked by the growth of the DTC darlings such as Allbirds, Warby Parker, Casper, and more. What we learned from that era was the brands that prevailed were those with hyper-strong, almost fanatical, communities that helped supercharge the brand’s growth. Think Glossier and Barry's - brands that sell more than products. They build movements by leveraging the power of their community. At Strobe, we believe community-owned and co-created brands are the future, especiall...